Brothers Michael and Jonathan Standefer had a vision and ran with it. This family of passionate and driven entrepreneurs opened Sad Monkey Mercantile in November of 2022. Sad Monkey Mercantile, located one mile outside the Palo Duro Canyon, offers a unique experience for both tourists and locals. From hiking supplies to live music and food, there is something for every ‘happy camper’. The Standefer family came to the SBDC in 2018 looking for guidance and assistance to launch their idea of opening an event venue. They worked closely with SBDC Regional Director Gina Woodward who was able to provide them with information and research on how to start their business.