Stacy Livingston, the Owner, and CEO of Midland AF came to the UTPB-SBDC to create a business plan to enter the Midland Entrepreneurial Challenge. She needed a business plan with financial projections. Stacy made a local lifestyle website and online media company sharing things to do, local business, food, local deal, special events, and more. Stacey Livingston worked with an SBDC business consultant to complete a business plan narrative, financial projections, market research, and the pitch to the judges. As a result, the owner was a winner in the competition. The company has also launched Odessa AF, focusing on the Odessa market. Midland AF’s 2022 objective is to create and publish a user-friendly application to provide users with new and upcoming content accessible on their mobile devices. The business will also create new jobs by onboarding a sales team.