Dawson Druesedow opened 4 Wheel Performance in 2005, while he was completing his Criminal Justice Degree at Midwestern State University. Dawson’s vision was to provide the Wichita Falls area with an automotive customization shop. They started out as a two-employee car and truck accessory company, and over a span of 15 years developed into a fully off-road restyle shop. In 2018, the Better Business Bureau Torch Award was awarded to 4 Wheel Performance! Dawson came to SBDC Consultant Dan Leslie for assistance with marketing, management, and technology in March of 2016. We spent time going over the main pillars of digital marketing, which is both online and offline. I assisted in the understanding that to implement an effective Marketing campaign, Dawson needed to concentrate in the following arenas: SEO, SEM, Content, SMM, PPC, Affiliate, and email marketing. That same year, 4 Wheel Performance was nominated for the SBA Small Business Awards. Due to growing success 4 Wheel Performance was relocated to Kemp Boulevard in 2008 to accommodate their needs. In 2019, 4 Wheel Performance was again relocated to 3905 Wayne Ave Suite B in Wichita Falls, which is an 8,000 square foot property that allowed easier access for clients and the ability to help customers at a faster rate. Amid the COVID 19 Pandemic Dawson has diversified his business portfolio with Microbial Solutions Inc. A proprietary two-step solution for disinfection and long-term protection against numerous viral, bacterial, and fungal infestation. The flagship of this service is the exclusive antimicrobial agent that controls mold and bacteria without using a poison, instead controlling such microbes by puncturing cell walls on a microscopic level. mPeril’s unique spiked molecular structure is imperceptible to human touch but is highly effective against virtually all bacterial and fungal infestations. The mPeril disinfectant alone kills most bacteria and viruses in 10 minutes or less. With Dawson’s forward thinking, we hope to see his business portfolio rise, even during the struggles resulting from the COVID-19 pandemic.
